ARALDICA

Federico Pepe

Federico Pepe, Milan (1976)

‘Psychedelic visuals’

A multi-faceted artist who has built personal works that explore the relationship between the concepts of art, advertising, design and creating a new identity. On these surfaces, Federico creates geometric shapes that repeat on the various marble backgrounds and together create an intriguing carousel of colours and emotions. The Araldic motif is a sign of nobility, based on the need that arose in the Middle Ages to distinguish between the knights who fought in battles or in spear throwing competitions while they were dressed in full armor